Prasoon Joshi is an Indian
lyricist, screenwriter, poet and marketer. He is the CEO of McCann World
group India and Chairman (Asia Pacific), a subsidiary of global marketing
firm McCann Erickson.
Joshi has received the Filmfare Best Lyricist
Award three times, in 2007 and 2008 and again in 2014 for the Hindi
movie Bhaag Milkha Bhaag. He has also received the National Film
Award for Best Lyrics twice, for his work in Taare Zameen Par
and Chittagong. He was awarded Padma Shri by the Government
of India in 2015, for his contributions towards the field of Arts, Literature
and Advertising.
He made his debut as film lyricist with Rajkumar
Santoshi's Lajja, a critical and commercial success, and this soon led
to Yash Chopra's Hum Tum and a string of highly successful
Bollywood films like Fanaa, Rang De Basanti, Taare Zameen
Par, Black and Delhi 6. With Rang De Basanti, he also
became a dialogue writer. He won the Filmfare Best Lyricist Award for
"Chand Sifarish" from the film Fanaa in 2007 and for
"Maa" from Taare Zameen Par in 2008. He has won the prestigious
National Award twice. The first for his work in Taare Zameen Par and the second
one in 2013 for Chittagong.